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By Werner H. Erhard and Michael C. Jensen

In this unique model, integrity is defined as a state of being whole, complete, unbroken, unimpaired, sound and in perfect condition, and is a purely positive phenomenon. Integrity has nothing to do with good vs. bad. If you think for a moment about the Law of Gravity, there is no such thing as ‘good’ or ‘bad’ gravity. Like gravity, integrity just ‘is’.

In society, we’re much more used to the models of morality and ethics, where morality refers to society’s standards for right and wrong behavior for individuals and groups within that society, and ethics refers to the normative set of values that apply to all members of a group or organization.

When I began to explore integrity as simply a matter of my word – what had I given my word to – that gave me a lot of freedom to see that I wasn’t a bad person. I was just a person who had made a promise and then not kept the promise, and not cleaned up the mess that not keeping the promise had made.

~ Suzanne Laurie, Small business owner, Organizational business consultant and past Being A Leader Course participant

Watch Dr. Michael Jensen, Werner Erhard and colleagues discuss the new model of integrity, where integrity is a matter of a person’s word – nothing more and nothing less – and it’s impact on our ability to be a leader and exercise our leadership effectively.


Related Resources

Integrity: Without It Nothing Works

Putting Integrity Into Finance: A Purely Positive Approach

A New Model of Integrity: The Missing Factor of Production


Michael C. JensenDr. Michael C. Jensen is the Jesse Isidor Straus Professor of Business Administration, Emeritus at Harvard Business School. He has played an important role in the academic discussion of the capital asset pricing model, stock options policy, and corporate governance. 

See Dr. Jensen’s biography


Werner Erhard - Course Instructor/AuthorWerner H. Erhard is recognized worldwide as a business, management, and humanitarian leader. He has consulted for numerous corporations and charitable and governmental agencies. 

See Werner Erhard’s biography