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With all the other leadership training available, what’s distinct about the Being A Leader And The Effective Exercise Of Leadership Course?

The approach used in this program – the ontological and phenomenological models of leadership – leaves people actually being a leader, and actually exercising leadership effectively as their natural self-expression. This outcome is distinct from the leadership knowledge presented and meant to be understood in other leadership trainings, including formal business education.


“[With] most of our education… you get information downloads. I can have a head full of ideas, but that’s all I have is a head full of ideas.”

~ Udo Erasmus, Business owner, Founder – Udo’s Oil

Watch the original author and instructors Steve Zaffron, Michael Jensen, Werner Erhard, Kari Granger, Jeri Echeverria and their colleagues discuss this new approach to leadership, which gives people access to ways of being that they can be in any situation and no matter the circumstance; ways of being that are one’s of a leader. This is what’s distinct about the ontological methodology used in Being A Leader courses from other leadership trainings.


Learn more about upcoming Being A Leader courses offered worldwide >>>


Related Resources:

Being A Leader vs. Knowing How: The Ontological Approach [Video]

Creating Leaders: An Ontological / Phenomenological Model

Putting Integrity into Finance: A Purely Positive Approach


Steve Zaffron CEO Vanto GroupSteve Zaffron is the founder of Vanto Group, a consulting firm specializing in the design and implementation of large-scale initiatives to elevate organizational performance. He is co-author of the best-selling book ‘The Three Laws of Performance: Rewriting the Future of Your Organization and Your Life‘ (with Dave Logan). See Steve Zaffron’s full biography.

Werner Erhard - Course Instructor/Author


Werner H. Erhard is recognized worldwide as a business, management, and humanitarian leader. He has consulted for numerous corporations and charitable and governmental agencies. See Werner Erhard’s full biography.


Michael C. Jensen

Dr. Michael C. Jensen is the Jesse Isidor Straus Professor of Business Administration, Emeritus at Harvard Business School, and the co-founder, Chairman, Managing Director and Integrity Officer at Social Science Electronic PublishingDr. Jensen has played an important role in the academic discussion of the capital asset pricing model, stock options policy, and corporate governance. See Dr. Jensen’s full biography.


Kari L. Granger - Leadership Course Instructor and AuthorKari L. Granger (2008-2015) is a recognized performance leadership expert, consultant and coach.  She is a Fellow of the Center for Character and Leadership Development at United States Air Force Academy where she formerly held the positions of Assistant Professor and Chief of Transformative Education and Development. 


Being a Leader Instructor Jeri Echeverria

Dr. Jeri Echeverria is Professor and Provost Emerita at the California State University, Fresno, and the Executive Vice Chancellor and Chief Academic Officer for the California State University System (ret.). See Jeri Echeverria’s full biography.



Learn More:

Meet the Being A Leader Author/Instructor Group

View Upcoming Courses

Discover the Being A Leader Library of Resources